Crest Be - Product Advertising
Product Advertising We were assigned a product for which we had to create a campaign around. I was given Crest, and they had just launched their new Be brand, so I worked with it and went in a simple icon-based approach to contrast well with their box art and to differentiate from their busy commercials at the time.
Magazine Spreads
Point Of Sale/Purchase (endcaps)
Ambient Advertising (bus stop sinks, trials & posters)
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